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Brand story · FMCG Ajinomoto

Engagement cost 44% lower.

How Ajinomoto's Bizim Mutfak cut social media engagement costs by 44% with ADIN.AI.

IndustryFMCG & Food
ChannelsDigital
ProductMedia Planner, Budget Allocation
PeriodQ2 2024
ObjectiveAwareness and consideration
56%Website Traffic

Increase in website traffic from targeted digital campaigns.

150%Instagram Followers

Rise in Instagram followers, boosting social presence and engagement.

44%Cost per Engagement

Lower cost per social media engagement, from ADIN.AI's smart media planning and budget allocation.

Campaign summary

Smart media planning and budget allocation, in one place.

Ajinomoto's Bizim Mutfak aimed to enhance brand awareness and engagement through a targeted digital campaign. With ADIN.AI's smart media planning and budget allocation tools, the brand saw a 56% increase in website traffic, a 150% rise in Instagram followers and a 44% reduction in cost per social media engagement.

Media PlannerBudget AllocationCross-channel reporting
Bizim Mutfak soup
“During our initial launch campaign with ADIN.AI, we optimized our reach costs and achieved a significant increase in both follower acquisition speed and website traffic.”
Gamze KocSenior Brand Manager, Ajinomoto
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