Ajinomoto - Bizim Mutfak
Success Story
How did Bizim Mutfak Cut Social Media Engagement Costs by 44% with ADIN.AI?
| Industry: | FMCG & Food |
| Channels: | Digital |
| Solution: | ADIN.AI Enterprise (Adin.Pro + Adin.Trust) |
| Dates: | Q2 2024 |
| Objective: | Awareness & Consideration |
Website Traffic
56%
This demonstrates ADIN.AI's ability to drive significant traffic growth through targeted digital campaigns.
Instagram Followers
150%
Highlighting ADIN.AI's effectiveness in boosting social media presence and engagement.
Cost per Social Media Engagement
44%
Showcasing the cost-efficiency achieved by leveraging ADIN.AI's smart media planning and budget allocation features.
Campaign Executive Summary
Ajinomoto's Bizim Mutfak aimed to enhance brand awareness and engagement through a targeted digital advertising campaign. Utilizing Adin. Ai's Enterprise solution, the brand achieved significant improvements in key metrics. With ADIN.AI's smart media planning and budget allocation tools, Bizim Mutfak saw a 56% increase in website traffic, a 150% rise in Instagram followers, and a 44% reduction in cost per social media engagement. This collaboration showcased ADIN.AI's ability to deliver efficient, impactful, and superior results, reinforcing its position as a leader in digital advertising technology.
As Bizim Mutfak, a group brand of Japan’s biggest food company Ajinomoto, keeping up with global trends and digitalization processes is a strategic priority for us. As the Senior Brand Manager at Bizim Mutfak, I aim to always adapt our brand to digital innovations. In this regard, being one of the first brands to use ADIN.AI was an exciting step for us.
During our initial launch campaign with ADIN.AI, we optimized our reach costs and achieved a significant increase in both follower acquisition speed and website traffic. Thanks to ADIN.AI's innovative solutions, we are able to make the most efficient use of our budget and reach the right target audience effectively. With the proactive approach and extensive experience of Adin team, our digital media investments are optimized to the highest level every time. We believe that this partnership is just the beginning, and we look forward to achieving great successes together in the future.
About ADIN.AI
ADIN.AI, the Al-Native Omni-channel Media Planning & Execution Platform for enterprises, is committed to disrupting the advertising industry with its vision to become the universal home screen for every advertiser worldwide. The tech company offers an Al-native B2B Saas suite to maximize advertising return while minimizing time and costs. This innovative platform empowers advertisers to achieve unprecedented efficiency and effectiveness in cross-channel digital marketing campaigns. ADIN.AI also ranked high in the "Fast Company Most Innovative Companies" list in its first year and was defined as an excellent technology architecture by AWS.
About Ajinomoto - Bizim Mutfak
Bizim Mutfak, part of the Japanese food giant Ajinomoto, stands as Turkey's largest powdered food producer. Ajinomoto operates in 36 countries, with over 34,000 employees, making it a significant global player in the food industry. Known for its dedication to quality and innovation, Bizim Mutfak offers a diverse range of delicious and convenient food products. The brand continues to evolve, meeting the diverse culinary needs of Turkish households while maintaining a strong presence in the FMCG market. Ajinomoto's global reach and Bizim Mutfak's local expertise create a powerful combination that drives success in both domestic and.