What Matters to Today's Consumer - Consumer Trends Report 2025 (German press release)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 49% of consumers in Germany now discover new products via social media, up from 28% in November 2022

   Capgemini Research InstituteGermanyJan 2025

2. 59% of consumers in Germany now use GenAI chatbots rather than traditional search engines for product research (23% in 2023)

   Capgemini Research InstituteGermanyJan 2025

About this report

Publisher

Capgemini Research Institute (Capgemini)
All 7 Capgemini reports in the library

Published

9 Jan 2025

Type

Survey

Countries

• Germany

Regions

• EMEA

Related reports

• What matters to today's consumer 2026

  Capgemini Research Institute · 6 Jan 2026 · Survey

• What matters to today's consumer 2026: How AI is transforming value perception

  Capgemini Research Institute · 6 Jan 2026 · Survey

• From hype to habit: How consumers are embracing AI (AI and consumers survey 2025, research brief)

  Capgemini Research Institute · 11 Dec 2025 · Survey

• World Retail Banking Report 2025 (via Silicon UK press release)

  Capgemini · 11 Mar 2025 · Survey

• Consumer Trends Report 2025 (Germany press release)

  Capgemini Research Institute · 9 Jan 2025 · Survey

• What matters to today's consumer 2025

  Capgemini Research Institute · 9 Jan 2025 · Survey