What matters to today's consumer 2026: How AI is transforming value perception

What Market Radar took from it

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1. One in six German consumers used gen AI shopping tools in 2025 (25% globally); 89% want to set the limits of what an AI assistant may do before it acts for them, and only 5% would pay for such tools

   Capgemini Research InstituteGermanyJan 2026n=1,000

2. 71% of consumers worry about how gen AI uses personal information; 76% want to set boundaries for AI assistants

   Capgemini Research InstituteGlobalJan 2026n=12,000

3. 74% of consumers would switch brands for a lower regular price

   Capgemini Research InstituteGlobalJan 2026n=12,000

4. One in four consumers used gen AI shopping tools in 2025 and a further 31% plan to

   Capgemini Research InstituteGlobalJan 2026n=12,000

Used in Market Radar

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About this report

Publisher

Capgemini Research Institute (Capgemini)
All 7 Capgemini reports in the library

Published

6 Jan 2026

Type

Survey

Sample

n=12,000

Countries

• Germany

Regions

• EMEA
• Global

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