What matters to today's consumer 2025

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 58% of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up from 25% in 2023

   Capgemini Research InstituteGlobalJan 2025n=12,000

2. Around 7 in 10 Gen Zs learned about new products through social media influencers in 2024, up from 45% in 2023

   Capgemini Research InstituteGlobalJan 2025

About this report

Publisher

Capgemini Research Institute (Capgemini)
All 7 Capgemini reports in the library

Published

9 Jan 2025

Type

Survey

Sample

n=12,000

Regions

• Global

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