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What matters to today's consumer 2026
Capgemini Research Institute6 Jan 2026Surveyn=12,000Germany, Mexico, Netherlands
Read the report at Capgemini Research Institute (opens in a new tab)
Also atcapgemini.com/…/Pressemitteilung_Capgemini_Consumer-Trend…capgemini.com/…/Capgemini-Lo-que-importa-al-consumidor-de…capgemini.com/…/consumers-are-balancing-spending-on-essen…capgemini.com/…/trendrapport-7-op-de-10-consumenten-balan…
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
61% of Mexican consumers say brands should explicitly disclose AI-generated ads.
Capgemini Research InstituteMexicoFeb 2026n=1,000
61% of Dutch consumers spend more time online searching for deals and discounts
Capgemini Research InstituteNetherlandsJan 2026
64% of consumers in the Netherlands are cutting back on non-essential purchases
Capgemini Research InstituteNetherlandsJan 2026
67% of Dutch consumers have already used or plan to use generative AI shopping tools
Capgemini Research InstituteNetherlandsJan 2026
69% of Dutch consumers find a conversational chatbot that answers product, price and availability questions in real time useful
Capgemini Research InstituteNetherlandsJan 2026
84% of Dutch consumers say lower prices are a decisive reason to switch brands
Capgemini Research InstituteNetherlandsJan 2026
27% of German consumers want to use Gen AI-based shopping tools in future (international 31%).
Capgemini Research InstituteGermanyJan 2026n=1,000
41% of German consumers now buy smaller quantities to keep spending under control (international 49%).
Capgemini Research InstituteGermanyJan 2026n=1,000
46% of German consumers trust AI more when it discloses the reasons for its recommendations (international 66%).
Capgemini Research InstituteGermanyJan 2026n=1,000
61% of German consumers expect AI-generated advertising to be clearly labelled.
Capgemini Research InstituteGermanyJan 2026n=1,000
Market Radar takes 24 figures from this report; the 10 newest are shown here.
Used in Market Radar
The Market Radar pages that use this report.
AI Consumer Trends for members
E-commerce · APACE-commerce · EMEAE-commerce · LatAmE-commerce · US
About this report
- Publisher
- Capgemini Research Institute (Capgemini)
All 7 Capgemini reports in the library - Published
- 6 Jan 2026
- Type
- Survey
- Sample
- n=12,000
- Countries
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