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The Continued Acceleration of Principal Media (and the importance of proper governance)
ANA2026Surveyn=114United States
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90% of client-side marketers say their top concern is whether agency-recommended principal media is truly in their best interest (up from 79% in 2024); only 57% have guidelines governing principal media
ANAMar 2026n=114
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About this report
- Publisher
- ANA
All 8 ANA reports in the library - Published
- 2026
- Type
- Survey
- Sample
- n=114
- Countries
- Regions
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