McKinsey Global Marketer Survey 2026 (From anxiety to advantage: A marketing organization that thrives with AI)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Nearly 60% of marketers use AI multiple times per week, but less than 10% have started capturing value across end-to-end workflows

   McKinseyGlobalJun 2026n=521

2. Only 28% of marketers view their companies as pursuing a fundamental rewiring of their marketing teams and workflows

   McKinseyGlobalJun 2026n=521

Used in Market Radar

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About this report

Publisher

McKinsey (McKinsey & Company)
All 15 McKinsey & Company reports in the library

Published

22 Jun 2026

Type

Survey

Sample

n=521

Regions

• Global

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