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Europe's agentic commerce moment: Decision influence is here, execution is coming (via Stellagent summary)
McKinsey & Company3 Mar 2026SurveyEMEA
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38% of European consumers use AI to research products/services or make purchase decisions
McKinsey & CompanyEMEAMar 2026
About this report
- Publisher
- McKinsey & Company
All 15 McKinsey & Company reports in the library - Published
- 3 Mar 2026
- Type
- Survey
- Regions
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