State of Food and Beverage: The choices CPG leaders can make to renew growth

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 28% of consumers buy more private-label products than two years ago

   McKinsey & CompanyGlobalApr 2026n=15,169

2. 57% of consumers rank healthiness among their top three food purchase factors

   McKinsey & CompanyGlobalApr 2026n=15,169

3. 61% of consumers say price matters more to them than it did two years ago

   McKinsey & CompanyGlobalApr 2026n=15,169

4. About two-thirds of consumers would pay 10% or more for a healthier alternative

   McKinsey & CompanyGlobalApr 2026n=15,169

5. Half of consumers avoid or limit artificial flavors and sweeteners

   McKinsey & CompanyGlobalApr 2026n=15,169

6. Roughly 60% of consumers seek out protein, fiber and nutrient-dense foods

   McKinsey & CompanyGlobalApr 2026n=15,169

7. 31% of US consumers who use gen AI for product discovery use it for grocery purchases

   McKinsey & CompanyUnited StatesApr 2026

8. 34% of US consumers buy more private-label products than two years ago

   McKinsey & CompanyUnited StatesApr 2026

9. More than eight in ten US consumers who noticed shrinkflation say it feels deceptive

   McKinsey & CompanyUnited StatesApr 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

McKinsey & Company
All 15 McKinsey & Company reports in the library

Published

8 Apr 2026

Type

Survey

Sample

n=15,169

Countries

• United States

Regions

• US
• Global

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