ECC CLUB Studie 2025 'SOCIAL, ASSISTED, AGENTIC'

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 31% of German (online) consumers use AI chatbots such as ChatGPT or Gemini for product information and research

   IFH Köln / ECC KÖLNGermanyOct 2025n=1,000

2. 31% of German consumers use AI chatbots such as ChatGPT or Gemini for product information and research; 35% of them more often than classic search engines

   IFH Köln / ECC KÖLNGermanyOct 2025n=1,000

3. 61% of German consumers can imagine using an AI shopping agent, but only 9% would let an agent handle the full purchase including payment

   IFH Köln / ECC KÖLNGermanyOct 2025n=1,000

4. consumers can imagine using AI shopping agents

   IFH Köln / ECC KÖLNGermanyOct 2025n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

IFH Köln / ECC KÖLN (IFH Köln)
All 2 IFH Köln reports in the library

Published

13 Oct 2025

Type

Survey

Sample

n=1,000

Countries

• Germany

Regions

• EMEA

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