Angebotssuche im Wandel: Ersetzt KI Suchmaschinen und Händler-Apps? (press release 24.09.2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 53% of German consumers who use AI for product search have bought a product based on an AI recommendation

   IFH MEDIA ANALYTICS with MEDIA CENTRALGermanySep 2026n=1,000

2. 84% of German consumers who use AI for product search double-check the results in other sources

   IFH MEDIA ANALYTICS with MEDIA CENTRALGermanySep 2026n=1,000

3. Only 10% of German grocery (LEH) shoppers use AI when searching for products and offers, vs 21% across retail sectors

   IFH MEDIA ANALYTICS with MEDIA CENTRALGermanySep 2026n=1,000

4. Only about one in five German consumers (21%) use AI to research products and offers; 79% do not

   IFH MEDIA ANALYTICS with MEDIA CENTRALGermanySep 2026n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

IFH MEDIA ANALYTICS with MEDIA CENTRAL (IFH MEDIA ANALYTICS)

Published

24 Sep 2026

Type

Survey

Sample

n=1,000

Countries

• Germany

Regions

• EMEA

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