Digital Consumer Trends 2025

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 56% of Belgian consumers have already used generative AI tools, more than double two years earlier

   DeloitteBelgiumMar 2026

2. 85% of students in Belgium report using generative AI tools

   DeloitteBelgiumMar 2026

3. 58% of Dutch consumers would be less inclined to use customer service provided solely by AI

   DeloitteNetherlandsJan 2026n=2,000

4. 61% of Dutch consumers have used generative AI (76% are aware of it)

   DeloitteNetherlandsJan 2026n=2,000

5. 89% of Gen Z in the Netherlands have used GenAI, against 58% of baby boomers

   DeloitteNetherlandsJan 2026n=2,000

6. A quarter of Dutch households use mobile data as their primary connection, rising to a third for Gen Z

   DeloitteNetherlandsJan 2026n=2,000

7. 58% of respondents in the UAE and KSA have used generative AI tools

   DeloitteUnited Arab Emirates, Saudi ArabiaSep 2025n=2,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Deloitte
All 23 Deloitte reports in the library

Published

26 Jan 2026

Type

Survey

Sample

n=2,000

Countries

• United Arab Emirates
• Belgium
• Netherlands
• Saudi Arabia

Regions

• EMEA

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