Digital Consumer Trends 2026: over a third of consumers believe GenAI health advice is always accurate (press release)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 61% of UK consumers would be less inclined to engage if they knew they were talking to a GenAI assistant

   Deloitte UKUnited KingdomJul 2026n=4,156

2. Only 11% of UK consumers would feel comfortable engaging with AI instead of a human for complaints

   Deloitte UKUnited KingdomJul 2026n=4,156

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Deloitte UK (Deloitte)
All 23 Deloitte reports in the library

Published

6 Jul 2026

Type

Survey

Sample

n=4,156

Countries

• United Kingdom

Regions

• EMEA

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