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The Human and the Agent: The State of Agentic Commerce in Europe
Deloitte14 Jul 2026Surveyn=13,500Germany, Spain and 2 more countries
Read the report at Deloitte (opens in a new tab)
Also atdeloitte.com/…/nederlanders-vertrouwen-ai-informatie-vake…deloitte.com/…/nederlanders-vertrouwen-ai-informatie-vake…deloitte.com/…/ai-x-retail-the-state-of-agentic-commerce-…deloitte.com/…/ai-x-retail-the-state-of-agentic-commerce-…deloitte.com/…/jeder-zweite-in-europa-shoppt-mit-KI-unter…
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
56% of European consumers have already used AI to shop at least once
DeloitteEMEAAug 2026n=13,500
28% of German consumers delegate comparing products to AI
DeloitteGermanyAug 2026n=1,500
Only 17% of European AI users use AI in the actual purchase (check-out)
DeloitteEMEAJul 2026n=7,512
25% of Dutch consumers use AI to compare products when shopping
DeloitteNetherlandsJul 2026n=1,000
29% of Dutch consumers leave finding the best price to AI, the most delegated task
DeloitteNetherlandsJul 2026n=1,000
29% of Dutch consumers say advice from shop staff is more useful (than AI information)
DeloitteNetherlandsJul 2026n=1,000
42% of Dutch consumers are willing to share personal data with AI in exchange for better recommendations; 32% are not
DeloitteNetherlandsJul 2026n=1,000
44% of Dutch consumers rely on information from AI tools when shopping, versus 29% who find shop-staff advice more useful
DeloitteNetherlandsJul 2026n=1,000
46% in the Netherlands plan to increase their use of AI in the future
DeloitteNetherlandsJul 2026n=1,000
55% of Dutch consumers use AI when shopping.
DeloitteNetherlandsJul 2026n=1,000
Market Radar takes 18 figures from this report; the 10 newest are shown here.
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About this report
- Publisher
- Deloitte
All 23 Deloitte reports in the library - Published
- 14 Jul 2026
- Type
- Survey
- Sample
- n=13,500
- Regions
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