Digital Consumer Trends 2026 (UK ed.)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 10% of UK consumers use a Gen AI application daily

   Deloitte UKUnited KingdomJul 2026n=4,150

2. 27% of UK AI users do not realise Gen AI is a probabilistic tool

   Deloitte UKUnited KingdomJul 2026n=4,150

3. 63% of UK consumers have used a Gen AI application

   Deloitte UKUnited KingdomJul 2026n=4,150

4. 15% of UK Gen AI users aged 16-75 use Gen AI to discover specific products or items to buy

   Deloitte UKUnited KingdomJun 2026n=2,624

5. 61% of UK adults would be less inclined to use customer services if they knew they were talking to a Gen AI assistant

   Deloitte UKUnited KingdomJun 2026n=4,156

6. 82% of UK mobile customers rate their network coverage as good, very good or excellent

   Deloitte UKUnited KingdomJun 2026n=4,044

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Deloitte UK (Deloitte)
All 23 Deloitte reports in the library

Published

Jul 2026

Type

Survey

Sample

n=4,156

Countries

• United Kingdom

Regions

• EMEA

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