Market Radar · Research library
Clients and Creativity 2026
WFA17 Jun 2026Surveyn=160Global
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What Market Radar took from it
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58% of multinationals are concerned about AI-driven creative homogeneity ('a sea of creative sameness')
WFAGlobalJun 2026
63% of multinationals are building greater systematisation (templates and processes) to align creative behaviour across markets
WFAGlobalJun 2026
Only 11% of multinationals have an agreed vision for using AI to drive creative excellence; 57% want agencies to prove the value of AI
WFAGlobalJun 2026
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About this report
- Publisher
- WFA
All 9 WFA reports in the library - Published
- 17 Jun 2026
- Type
- Survey
- Sample
- n=160
- Regions
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