Market Radar · Research library
AI labelling research (WFA + ICAS transparency guidance)
WFA2026Surveyn=27Global
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Brands using AI in marketing struggle with unclear or fragmented regulatory obligations (61%), uncertainty about consumer expectations (46%) and lack of best practice (39%); 8 in 10 want global guidance
WFAGlobalApr 2026
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About this report
- Publisher
- WFA
All 9 WFA reports in the library - Published
- 2026
- Type
- Survey
- Sample
- n=27
- Regions
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