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AI recommendations reshape UK shopping but not spending (IT Brief UK)

Vercel / World Retail Congress30 Jul 2026Surveyn=1,350United Kingdom

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  1. 51% of UK consumers already use AI to compare prices before buying (all categories)

    Vercel / World Retail CongressUnited KingdomJul 2026n=1,350

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AI Consumer Trends for members

Food & beverage · EMEA

About this report

Publisher
Vercel / World Retail Congress (Vercel)
Published
30 Jul 2026
Type
Survey
Sample
n=1,350
Regions

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