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Where Brits are learning about personal finance

Capital One UK2 Sep 2026Surveyn=2,000United Kingdom

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What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 13% of UK adults asked AI tools for personal finance information or advice in the past 12 months.

    Capital One UKUnited KingdomSep 2026n=2,000

  2. 29% of UK financial AI users use AI to get help with budgeting income and spending.

    Capital One UKUnited KingdomSep 2026n=2,000

  3. 37% of UK financial AI users use AI to get information about financial products they use.

    Capital One UKUnited KingdomSep 2026n=2,000

  4. 43% of UK financial AI users use AI to compare or research financial products.

    Capital One UKUnited KingdomSep 2026n=2,000

  5. 43% of UK financial AI users use AI to get explanations of financial topics or terms.

    Capital One UKUnited KingdomSep 2026n=2,000

  6. 50% of UK financial AI users use AI to seek general financial guidance.

    Capital One UKUnited KingdomSep 2026n=2,000

  7. 8% of UK adults used streamed videos for personal finance information or advice in the past 12 months.

    Capital One UKUnited KingdomSep 2026n=2,000

  8. 9% of UK adults used social media for personal finance information or advice in the past 12 months.

    Capital One UKUnited KingdomSep 2026n=2,000

Used in Market Radar

The Market Radar pages that use this report.

AI Consumer Trends for members

Finance · EMEA

About this report

Publisher
Capital One UK
Published
2 Sep 2026
Type
Survey
Sample
n=2,000
Regions

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