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UK shoppers embrace AI but trust remains a hurdle (CMOtech UK)

idealo6 Aug 2026Surveyn=2,000United Kingdom

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  1. Only 41% of UK shoppers would trust AI to complete an entire shopping journey from discovery to purchase; 53% of AI-platform users cite data privacy as biggest worry

    idealoUnited KingdomAug 2026n=2,000

About this report

Published
6 Aug 2026
Type
Survey
Sample
n=2,000
Regions

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