Adults' Media Use and Attitudes Report 2026

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Just over half of UK adults (54%) say they use AI tools such as ChatGPT, Copilot or Gemini, up from 31% a year earlier

   OfcomUnited KingdomApr 2026n=3,768

2. One in five UK online adults (20%) rely solely on a smartphone to go online, with no computer or tablet

   OfcomUnited KingdomApr 2026n=7,533

3. 54% of UK adults 16+ say they use AI tools such as ChatGPT, Copilot or Gemini (Sep-Nov 2025)

   OfcomUnited Kingdom2025n=7,533

4. 31% of UK adults 16+ say they use AI tools such as ChatGPT, Copilot or Gemini (previous year wave)

   OfcomUnited Kingdom2024

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Ofcom
All 4 Ofcom reports in the library

Published

2 Apr 2026

Type

Official statistics

Sample

n=7,533

Countries

• United Kingdom

Regions

• EMEA

Related reports

• Consumers using AI to help manage their telecoms services, but human contact still valued (Ofcom press release, Technology Tracker 2026)

  Ofcom · 28 Sep 2026 · Official statistics

• Technology Tracker 2026 - data tables (core)

  Ofcom · Aug 2026 · Official statistics

• Pricing and consumer engagement: Trends in the UK communications sector

  Ofcom · 26 Feb 2026 · Official statistics

• Exclusive Constellation UK data report: Frictionless payments. Fractured trust.

  Enfuce · 29 Sep 2026 · Survey

• Where Brits are learning about personal finance

  Capital One UK · 2 Sep 2026 · Survey

• Global AI Diffusion Q2 2026 Trends and Insights (AI Diffusion Data Source table)

  Microsoft AI Economy Institute · Sep 2026 · Measured data