2025 Deloitte Holiday Retail Survey

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 26% of US holiday shoppers plan to use loyalty points (20% in 2024)

   DeloitteUnited StatesOct 2025n=4,270

2. 33% of US holiday shoppers plan to use generative AI in their shopping journey, more than double 2024 (15%)

   DeloitteUnited StatesOct 2025n=4,270

3. 56% of US holiday shoppers who plan to use generative AI for holiday shopping plan to use it to compare prices and find the best deals

   DeloitteUnited StatesOct 2025n=1,297

4. 7 in 10 US holiday shoppers across all income groups engage in three or more value-seeking behaviours

   DeloitteUnited StatesOct 2025n=4,270

5. 71% of US holiday shoppers would wait longer for delivery for lower or no shipping costs

   DeloitteUnited StatesOct 2025n=4,270

6. 74% of US Gen Z holiday shoppers turn to social media for inspiration and discovery

   DeloitteUnited StatesOct 2025

7. 77% of US shoppers expect higher prices on holiday items (69% in 2024)

   DeloitteUnited StatesOct 2025n=4,270

8. US holiday shoppers plan to spend 56% of their retail holiday budget online

   DeloitteUnited StatesOct 2025

9. US shoppers expect to spend $1,595 on the holidays, down 10% from $1,778 in 2024

   DeloitteUnited StatesOct 2025

10. 33% of US holiday shoppers planned to use generative AI in their shopping journey in 2025, more than double the 2024 figure; 26% trust gen AI more than six months earlier

    DeloitteUnited States2025n=4,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Deloitte
All 23 Deloitte reports in the library

Published

Oct 2025

Type

Survey

Sample

n=4,270

Countries

• United States

Regions

• US

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