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The CMO Survey 2026 (Topline Report; 308 respondents)
The CMO Survey2026Surveyn=248United States
Read the report at The CMO Survey (opens in a new tab)
What Market Radar took from it
The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.
55.5% of US marketing leaders feel increasing pressure from the CFO to prove the value of marketing
The CMO SurveyUnited StatesMar 2026n=238
75.0% of US marketing leaders act to demonstrate the financial impact of marketing to other functions; 86.3% develop stronger performance tracking
The CMO SurveyUnited StatesMar 2026n=248
CFO partnership in building a business case for marketing spend rated only 4.48 on a 7-point scale
The CMO SurveyUnited StatesMar 2026
Demonstrating ROI from marketing technologies scores 4.36 of 7, among the weakest martech activities
The CMO SurveyUnited StatesMar 2026n=195
Ensuring GenAI marketing output fits the brand is managed at only 4.53 of 7
The CMO SurveyUnited StatesMar 2026n=154
Only 30.3% of companies have consolidated customer intelligence that integrates customer data across all touchpoints
The CMO SurveyUnited StatesMar 2026n=185
Technology integration and data architecture is the biggest barrier to martech impact for 19.1%
The CMO SurveyUnited StatesMar 2026n=199
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About this report
- Publisher
- The CMO Survey
All 4 The CMO Survey reports in the library - Published
- 2026
- Type
- Survey
- Sample
- n=248
- Countries
- Regions
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