The CMO Survey 2025 (Topline Report; 281 respondents)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. AI/ML use in marketing activities (mean % of the time): 17.20

   The CMO SurveyUnited States2025n=211

2. Expected AI/ML use in marketing activities in 3 years (mean %): 44.22

   The CMO SurveyUnited States2025n=210

3. Gen AI use in marketing activities (mean % of the time): 15.12

   The CMO SurveyUnited States2025n=210

4. Self-reported sales productivity improvement from AI in marketing (mean %): 8.56

   The CMO SurveyUnited States2025n=181

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

The CMO Survey
All 4 The CMO Survey reports in the library

Published

2025

Type

Survey

Sample

n=211

Countries

• United States

Regions

• US

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