Own the agentic commerce experience (IBM IBV/NRF consumer study, France release)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 24% of French consumers use AI to find deals.

   IBM Institute for Business Value with NRFFranceJan 2026

2. 27% of French consumers use AI to look up reviews.

   IBM Institute for Business Value with NRFFranceJan 2026

3. 34% of French consumers use AI to research products.

   IBM Institute for Business Value with NRFFranceJan 2026

4. 40% of French consumers use AI to help with their purchase intent (34% to search for products)

   IBM Institute for Business Value with NRFFranceJan 2026

5. 44% of French consumers will share data if brands integrate AI transparently and secure interactions.

   IBM Institute for Business Value with NRFFranceJan 2026

6. 78% of French consumers continue to shop in stores.

   IBM Institute for Business Value with NRFFranceJan 2026

7. Only 17% of French consumers fully trust AI recommendations.

   IBM Institute for Business Value with NRFFranceJan 2026

8. 31% of consumers use AI assistants to search for deals.

   IBM Institute for Business Value with NRFGlobalJan 2026n=18,000

9. 33% of consumers use AI assistants to look for reviews.

   IBM Institute for Business Value with NRFGlobalJan 2026n=18,000

10. 41% of consumers use AI assistants to research products.

    IBM Institute for Business Value with NRFGlobalJan 2026n=18,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

IBM Institute for Business Value with NRF (IBM)
All 2 IBM reports in the library

Published

7 Jan 2026

Type

Survey

Sample

n=18,000

Countries

• France

Regions

• EMEA
• Global

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