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Ipsos Views: Shopping with AI - How artificial intelligence is reshaping the purchase journey

IpsosJul 2026Surveyn=15,908Brazil, Germany and 7 more countries

Read the report at Ipsos (opens in a new tab)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 54% of French consumers aware of AI use or would consider using AI for product research (90% in China).

    IpsosFranceJul 2026

  2. Only 9% of consumers currently allow AI to make autonomous purchases; 24% would consider it.

    IpsosGlobalJul 2026n=7,954

  3. 45% of AI-aware consumers in Brazil already let AI automatically purchase items or would consider it (Mar 2026)

    IpsosBrazilJul 2026

  4. 54% of consumers in Brazil trust companies using AI to protect their personal data (Q1 2026)

    IpsosBrazilJul 2026

  5. 17% of AI-aware consumers in France use or would consider letting AI make purchases autonomously (all categories); actual usage 2-4%

    IpsosFranceJul 2026

  6. 26% of consumers in France trust companies using AI to protect their personal data (Q1 2026)

    IpsosFranceJul 2026

  7. In France only 19% of AI-aware consumers use AI for product research, in line with low trust (26%)

    IpsosFranceJul 2026

  8. 36% of consumers in Germany trust companies using AI to protect their personal data (Q1 2026)

    IpsosGermanyJul 2026

  9. 16% of AI-aware consumers across 15 markets actually use AI tools to check product availability in stores (44% would consider)

    IpsosGlobalJul 2026n=7,954

  10. 21% of AI-aware consumers across 15 markets actually use AI tools to compare prices across retailers (47% would consider)

    IpsosGlobalJul 2026n=7,954

Market Radar takes 25 figures from this report; the 10 newest are shown here.

Used in Market Radar

The Market Radar pages that use this report.

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AI Footprint

About this report

Published
Jul 2026
Type
Survey
Sample
n=15,908

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The report and its figures belong to Ipsos. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.

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