IAB UK: AI Usage Statistics (released November 2025)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 29.6 million people in the UK aged 15+ used AI tools (AI websites and apps) in July 2026, up from 26.4m in April 2026 and 21.1m in September 2025 (UKOM Ipsos iris passive measurement)

   Ipsos iris / UKOM Online Audience Measurement ServiceUnited KingdomJul 2026

2. 67% of UK 15-24 year-olds used AI tools in September 2025, and almost a quarter (24%) used them every day (UKOM Ipsos iris)

   Ipsos iris / UKOM Online Audience Measurement ServiceUnited KingdomNov 2025

Used in Market Radar

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About this report

Publisher

Ipsos iris / UKOM Online Audience Measurement Service (Ipsos)
All 16 Ipsos reports in the library

Published

Jul 2026

Type

Measured data

Countries

• United Kingdom

Regions

• EMEA

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