AI-assisted grocery shopping engagement varies across markets

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 31% of AI-using European shoppers use it to find out more about products or ingredients

   dunnhumby11 countriesJul 2026n=1,400

2. 47% of European shoppers using AI for grocery use it for price comparison

   dunnhumby11 countriesJul 2026n=1,400

3. Almost a quarter (24%) of 18-34-year-olds across Europe have engaged with AI-powered grocery tools, vs 4% of over-55s

   dunnhumby11 countriesJul 2026

4. 26% of European grocery shoppers surveyed use AI tools such as ChatGPT to identify personalised products

   dunnhumbyEMEAJul 2026n=1,400

5. Only 10% of European grocery shoppers aged 55+ trust AI mostly or completely (48% trust it somewhat)

   dunnhumbyEMEAJul 2026n=1,400

6. 33% of German shoppers mostly or completely trust AI

   dunnhumbyGermanyJul 2026

7. 39% of British shoppers say they do not trust AI

   dunnhumbyUnited KingdomJul 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

dunnhumby

Published

9 Jul 2026

Type

Survey

Sample

n=1,400

Countries

• Germany
• Denmark
• Spain
• France
• United Kingdom
• Ireland
• Italy
• Netherlands
• Norway
• New Zealand
• Sweden

Regions

• EMEA
• APAC

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