IBM-NRF study: AI shapes consumer decisions before shopping begins

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 45% of consumers turn to AI for help during their buying journeys

   IBM Institute for Business Value with NRFGlobalJan 2026n=18,000

2. 72% of consumers still shop in stores

   IBM Institute for Business Value with NRFGlobalJan 2026n=18,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

IBM Institute for Business Value with NRF (IBM)
All 2 IBM reports in the library

Published

7 Jan 2026

Type

Survey

Sample

n=18,000

Regions

• Global

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