Navidad 2025 en Latinoamérica: estabilidad, anticipación y búsqueda de valor

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 35% of Latin Americans used buy-online-pick-up-in-store four or more times in 2025, up from 33%

   Deloitte5 countriesDec 2025n=1,500

2. Among Latin Americans cutting Christmas spend, 58% say the main reason is to save or reduce debt

   Deloitte5 countriesDec 2025n=1,500

3. Social networks are the first place 27% of Latin Americans research purchases, second only to marketplaces (33%)

   Deloitte5 countriesDec 2025n=1,500

4. 57% of Mexicans plan to spend more than 20% of their Christmas budget online, the highest of five LatAm markets

   DeloitteMexicoDec 2025

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Deloitte
All 23 Deloitte reports in the library

Published

11 Dec 2025

Type

Survey

Sample

n=1,500

Countries

• Argentina
• Colombia
• Costa Rica
• Mexico
• Peru

Regions

• LatAm

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