Mastercard Payment Pulse 2026 – KI-Agenten im Alltag (press release, May 2026)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 34% of German online shoppers already use AI-based functions when shopping online (58% of Gen Z)

   GfKGermanyMay 2026n=1,005

2. 45% of German online shoppers who use AI functions have made an unplanned purchase because of an AI recommendation

   GfKGermanyMay 2026

3. 52% of Germans aged 18-74 would let an AI shopping assistant execute payments for them

   GfKGermanyMay 2026n=1,005

About this report

Publisher

GfK
All 4 GfK reports in the library

Published

26 May 2026

Type

Survey

Sample

n=1,005

Countries

• Germany

Regions

• EMEA

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