Market Radar · Research library

GfK DAM generative AI observatory (presented to WAN-IFRA, July 2026)

GfK DAM4 Aug 2026Measured dataSpain

Read the press coverage at programaticaly.com (opens in a new tab)

press coverageThe link goes to an article about the report, where Market Radar checked the figures.

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. Generative AI tools reached 62% of Spaniards in June 2026, up 19.5 percentage points on a year earlier (GfK DAM browsing measurement)

    GfK DAMSpainAug 2026

About this report

Publisher
GfK DAM (GfK)
All 4 GfK reports in the library
Published
4 Aug 2026
Type
Measured data
Countries
Regions

Related reports

Back to the research library

The report and its figures belong to GfK DAM. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.

Read the Market Radar key findings, open to everyone.