Mappe del Beauty Contemporaneo: profili, abitudini e trend emergenti

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 52% of Italian adults who had used AI tools for beauty shopping had used a chatbot or virtual shopping assistant.

   YouGov / CircanaItalyMar 2026n=684

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

YouGov / Circana (YouGov)
All 30 YouGov reports in the library

Published

27 Mar 2026

Type

Survey

Sample

n=684

Countries

• Italy

Regions

• EMEA

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