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Klarna Beauty Report 2025

Klarna15 Oct 2025Surveyn=1,000Spain, France

Read the press coverage at elcandelerotecnologico.com (opens in a new tab)

press coverageThe link goes to an article about the report, where Market Radar checked the figures.

Also atclient.cosmeticobs.com/…/ai-the-new-beauty-co-pilot-for-c…

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 16.3% of Spanish women have used AI to compare beauty prices

    KlarnaSpainOct 2025

  2. 16.5% of Spanish women have used AI to obtain a beauty diagnosis

    KlarnaSpainOct 2025

  3. 19% of Spanish women have used AI to get skin- or hair-specific beauty recommendations

    KlarnaSpainOct 2025

  4. 61% of Spanish women would be more willing to buy beauty products if an AI showed them where to buy them cheaper

    KlarnaSpainOct 2025

  5. 72% of Spanish women view favourably using AI to compare prices and discover new beauty trends

    KlarnaSpainOct 2025

  6. 27.5% of French women have already used an AI tool to obtain beauty advice

    KlarnaFranceOct 2025n=1,000

  7. 47.8% of French women would like to use an AI shopping assistant to follow beauty trends and compare prices (59.7% of 18-24s)

    KlarnaFranceOct 2025n=1,000

  8. Only 6% of French women currently use AI to compare prices; 40.1% say it would be the most useful feature

    KlarnaFranceOct 2025n=1,000

Used in Market Radar

The Market Radar pages that use this report.

AI Consumer Trends for members

Beauty · EMEA

About this report

Published
15 Oct 2025
Type
Survey
Sample
n=1,000
Countries
Regions

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The report and its figures belong to Klarna. Market Radar lists the reports it reads, the figures it takes from them and the pages where it uses them.

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