Klarna Beauty Report 2025, 4th ed. (Italy)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 13.1% of Italian women use AI for personalised beauty advice

   KlarnaItalyOct 2025n=1,000

2. 13.4% of Italian women use AI to analyse beauty ingredients

   KlarnaItalyOct 2025n=1,000

3. 53.3% of Italian women say they are ready to buy beauty products following AI suggestions

   KlarnaItalyOct 2025n=1,000

4. 64.9% of Italian women find an AI assistant useful for comparing beauty products and prices

   KlarnaItalyOct 2025n=1,000

5. 9.2% of Italian women use AI to find cheaper beauty alternatives

   KlarnaItalyOct 2025n=1,000

About this report

Publisher

Klarna
All 2 Klarna reports in the library

Published

1 Oct 2025

Type

Survey

Sample

n=1,000

Countries

• Italy

Regions

• EMEA

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