How global consumers are leveraging AI assistants (from Kantar Profiles report 'Connecting with the AI Consumer')

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 46% of AI users in BR use AI assistants daily (2025)

   KantarBrazil2025

2. 50% of AI users in CN use AI assistants daily (2025)

   KantarChina2025

3. 67% of AI users in IN use AI assistants daily (2025)

   KantarIndia2025

About this report

Publisher

Kantar
All 8 Kantar reports in the library

Published

2025

Type

Survey

Countries

• Brazil
• China
• India

Regions

• LatAm
• APAC

Related reports

• Kantar Insights Argentina – Connect & Brand Signal (AI assistants in the path to purchase)

  Kantar · 13 Sep 2026 · Survey

• El Efecto Salud: Decodificando las tendencias del consumo en América Latina

  Kantar Worldpanel · 28 Nov 2025 · Survey

• Promoções ganham força entre classes de maior poder aquisitivo

  Kantar · 4 Nov 2025 · Measured data

• How tighter household budgets are changing Kiwis' food shopping and consumption behaviours (Rabobank media release, 7 Oct 2025; footnote 2: Kantar NZ Consumer Sentiment Barometer, April 2025)

  Kantar NZ Consumer Sentiment Barometer · 7 Oct 2025 · Survey

• Navigating Choppy Waters - Consumer Sentiment Barometer

  Kantar New Zealand · 29 May 2025 · Survey

• Media Reactions 2025

  Kantar · 2025 · Survey