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Kantar Insights Argentina – Connect & Brand Signal (AI assistants in the path to purchase)

Kantar13 Sep 2026SurveyArgentina

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press coverageThe link goes to an article about the report, where Market Radar checked the figures.

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

  1. 31% of Argentinians use AI to compare prices and offers before buying

    KantarArgentinaSep 2026

  2. 85% of Argentines used an AI assistant in the last six months

    KantarArgentinaSep 2026

  3. Three in ten Argentinians already ask AI assistants for help choosing a product or service; 85% used an AI assistant in the last six months

    KantarArgentinaSep 2026

About this report

Published
13 Sep 2026
Type
Survey
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