消費調査 2019年-2025年変化 (博報堂生活総合研究所)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 23.0% of Japanese consumers now buy the item with the higher resale price on flea-market apps and secondhand shops rather than the one they like most, up from 14.0% in 2019.

   Hakuhodo Institute of Life and LivingJapanSep 2025n=5,000

2. 37.2% of Japanese consumers say seeing other people's social media posts makes them want to buy, up from 26.0% in 2019 (59.1% among people aged 10-29). All-category, not fashion-only.

   Hakuhodo Institute of Life and LivingJapanSep 2025n=5,000

About this report

Publisher

Hakuhodo Institute of Life and Living (Hakuhodo)
All 3 Hakuhodo reports in the library

Published

11 Sep 2025

Type

Survey

Sample

n=5,000

Countries

• Japan

Regions

• APAC

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