AIショッパー調査 (AI Shopper Survey)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 24.6% of Japanese aged 20-69 use generative AI when shopping (all categories); 41.7% of them weekly or more

   Hakuhodo Kaimono Research InstituteJapanJun 2026n=20,000

2. 49.4% of Japanese aged 20-69 who know generative AI use it in their private, everyday life

   Hakuhodo Kaimono Research InstituteJapanJun 2026n=20,000

3. 51.7% of Japanese AI shoppers trust gen-AI answers as a shopping source (above e-commerce reviews at 48.6%); 60% want AI involved in the final purchase decision

   Hakuhodo Kaimono Research InstituteJapanJun 2026n=1,276

4. 64.7% of Japanese AI shoppers use generative AI to compare products' performance and features

   Hakuhodo Kaimono Research InstituteJapanJun 2026n=1,276

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Hakuhodo Kaimono Research Institute (Hakuhodo)
All 3 Hakuhodo reports in the library

Published

2 Jun 2026

Type

Survey

Sample

n=20,000

Countries

• Japan

Regions

• APAC

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