AI利用実態および美容購買行動調査 Vol.2 (Dentsu Macromill Insight column)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 14.2% of Japan's 'beauty active' buyers use AI at the awareness stage

   Dentsu Macromill InsightJapanSep 2026n=1,300

2. 15.9% of Japanese Gen Z beauty buyers use AI at the awareness stage of the beauty purchase journey (April 2026)

   Dentsu Macromill InsightJapanSep 2026n=1,300

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Dentsu Macromill Insight (Dentsu)
All 3 Dentsu reports in the library

Published

11 Sep 2026

Type

Survey

Sample

n=1,300

Countries

• Japan

Regions

• APAC

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