【美容×AI利用実態調査2026】美容商品購買でのAI利用は1割にとどまるも、7割以上が「AIは美容商品選びの効率化・情報収集に役立つ」と高い期待

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 10.0% of Japanese consumers use AI when comparing and evaluating beauty products

   Dentsu Macromill InsightJapanJun 2026n=1,300

2. 10.2% of Japanese consumers use AI to research beauty products at the awareness/interest stage

   Dentsu Macromill InsightJapanJun 2026n=1,300

3. Among Japanese AI users in beauty, AI chat search/consultation (ChatGPT, Gemini) is used by 68.0%

   Dentsu Macromill InsightJapanJun 2026n=1,300

4. Only 7.1% of Japanese consumers use AI at the decision/purchase stage of beauty buying

   Dentsu Macromill InsightJapanJun 2026n=1,300

5. Over 70% of Japanese consumers think AI helps them gather beauty information and choose products efficiently

   Dentsu Macromill InsightJapanJun 2026n=1,300

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Dentsu Macromill Insight (Dentsu)
All 3 Dentsu reports in the library

Published

17 Jun 2026

Type

Survey

Sample

n=1,300

Countries

• Japan

Regions

• APAC

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