生活者のAI活用実態調査 2026.7 (with AIラボ)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 31% of Japanese genAI users consulted AI about food, drink or alcohol purchases in the past six months, the lowest of all categories

   Dentsu DigitalJapanJul 2026n=3,300

2. 56% of Japanese genAI users shopping for financial products or insurance asked AI for advice in the past six months

   Dentsu DigitalJapanJul 2026n=3,300

3. 78.8% of Japanese genAI users want to use AI when comparing products before buying

   Dentsu DigitalJapanJul 2026n=3,300

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Dentsu Digital (Dentsu)
All 3 Dentsu reports in the library

Published

23 Jul 2026

Type

Survey

Sample

n=3,300

Countries

• Japan

Regions

• APAC

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