ECサイト利用とそのAI利用の実態調査 (MMD研究所)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 41.6% of Japanese e-commerce users who want AI support on shopping sites want an AI function that compares prices and stock across multiple sites and shops

   MMD LaboJapanDec 2025n=254

2. 44.2% of Japanese e-commerce users buy clothing on e-commerce sites, the third most common category after food/drink (45.3%) and daily goods/cosmetics (44.6%).

   MMD LaboJapanDec 2025n=496

3. 51.3% of Japanese e-commerce users want AI to support them on shopping sites

   MMD LaboJapanDec 2025n=496

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

MMD Labo
All 4 MMD Labo reports in the library

Published

12 Dec 2025

Type

Survey

Sample

n=496

Countries

• Japan

Regions

• APAC

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