2025年一般生活者におけるAIサービス利用実態調査 (MMD研究所)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 42.7% of Japanese adults would let AI act for them on e-commerce/travel sites to some degree, but only 3.6% up to payment or booking

   MMD LaboJapanDec 2025n=1,000

2. In Japan 30.5% would let AI go as far as recommending the right product or plan on e-commerce/travel sites; 42.7% accept some AI delegation

   MMD LaboJapanDec 2025n=1,000

3. Only 3.6% of Japanese adults would let AI go as far as completing payment or booking on e-commerce/travel sites; 30.5% would let it go only as far as recommending products.

   MMD LaboJapanDec 2025n=1,000

4. 35.7% of Japanese aged 18-69 have used an AI-powered service

   MMD LaboJapanDec 2025n=1,000

5. 49.6% of Japanese aged 18-69 regularly use e-commerce sites

   MMD LaboJapanDec 2025n=1,000

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

MMD Labo
All 4 MMD Labo reports in the library

Published

10 Dec 2025

Type

Survey

Sample

n=1,000

Countries

• Japan

Regions

• APAC

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