中古品購買に関する実態把握調査 結果レポート

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 53.6% of Japanese consumers aged 18-69 have bought secondhand goods; unbranded clothing is the second most-bought secondhand category after books/manga.

   Aucnet Circular Economy LabJapanJun 2026n=9,877

2. Among Japanese buyers of secondhand high-brand fashion, 14.9% chose secondhand because they felt the item has asset value; 20.7% because it was limited or rare.

   Aucnet Circular Economy LabJapanJun 2026n=1,668

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Aucnet Circular Economy Lab

Published

29 Jun 2026

Type

Survey

Sample

n=9,877

Countries

• Japan

Regions

• APAC

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