Britons see uses for AI in financial services, but not for advice

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 61% of Britons would be likely to switch provider if their financial institution removed human support and became fully digital

   YouGovUnited KingdomNov 2025n=2,158

2. 83% of Britons say human support is important when choosing a financial provider and 61% would likely switch if it were removed; only 19% are comfortable with AI-generated advice

   YouGovUnited KingdomNov 2025n=2,158

3. Half of Britons think financial providers use more AI than a year ago, but only 15% believe providers' AI services act in customers' best interests (49% disagree)

   YouGovUnited KingdomNov 2025n=2,158

4. Only 19% of Britons are comfortable receiving financial advice generated by AI; 60% are uncomfortable

   YouGovUnited KingdomNov 2025n=2,158

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

YouGov
All 30 YouGov reports in the library

Published

6 Nov 2025

Type

Survey

Sample

n=2,158

Countries

• United Kingdom

Regions

• EMEA

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