2026 State of Marketing

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 73% of marketers say their budget receives more scrutiny now than in the past

   HubSpotGlobalApr 2026

2. 83.5% of marketers say they are expected to produce more content (35.7% much more)

   HubSpotGlobalApr 2026

3. Keeping up with the latest trends and new platforms/features is a top challenge for 29.8% of marketers

   HubSpotGlobalApr 2026

4. Measuring the ROI of marketing activities is the number one challenge for marketers in 2026, cited by 33%

   HubSpotGlobalApr 2026

5. Updating SEO for search changes (AI search) is one of the top trends marketers are tackling in 2026, cited by 40.6%

   HubSpotGlobalApr 2026

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

HubSpot
All 2 HubSpot reports in the library

Published

2026

Type

Survey

Sample

n=3,400

Regions

• Global

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