2026 Global Engagement Index (SAP Engagement Cloud / Emarsys)

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 54% of brands can't access or use real-time data

   SAPGlobalMay 2026n=4,800

2. 78% of brands say they can't practice real-time AI optimization in their day-to-day campaigns

   SAPGlobalMay 2026n=4,800

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

SAP

Published

7 May 2026

Type

Survey

Sample

n=4,800

Regions

• Global

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