2026 CMO Spend Survey

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. Campaign performance against goals slipped: 46% of CMOs exceeded campaign impact goals vs 58% a year earlier, and 20% fell short of customer acquisition goals vs 13% last year

   GartnerJun 2026n=401

2. Half of organizations using consumption-based (usage-priced) martech are continually renegotiating contracts to avoid unexpected usage and cost spikes; 41% have set up real-time controls

   GartnerJun 2026

3. Lack of internal AI expertise and talent is the top barrier to AI-driven efficiency, cited by 38% of CMOs

   GartnerJun 2026n=401

4. 56% of CMOs say their marketing organization lacks the budget required to deliver their 2026 strategy

   GartnerMay 2026n=401

5. 70% of CMOs say internal marketing processes are not mature enough to implement and scale AI; only 30% report mature AI readiness

   GartnerMay 2026n=401

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

Gartner
All 16 Gartner reports in the library

Published

2026

Type

Survey

Sample

n=401

Countries

• United Kingdom

Regions

• US
• EMEA

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