2025 Consumer Sentiment Index | Beauty: Age of Admission

What Market Radar took from it

The figures Market Radar reads from this report, as its data records them, each with the publisher, the place and the date.

1. 28% of beauty consumers begin their beauty search online or on social

   AlixPartnersUnited StatesOct 2025n=5,293

2. 76% of beauty consumers want beauty retailers to also offer personal care and wellness products (one-stop self-care)

   AlixPartnersUnited StatesOct 2025n=5,293

3. 77% of beauty consumers say ingredient and benefit information is important to purchase decisions, ranking above 'clean' claims

   AlixPartnersUnited StatesOct 2025n=5,293

Used in Market Radar

The Market Radar pages that use this report.

About this report

Publisher

AlixPartners

Published

22 Oct 2025

Type

Survey

Sample

n=5,293

Countries

• United States

Regions

• US

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